Partylite Red
4 Secrets to build a brand experience Participation
When you think about creating a new brand, it's easy to think of advertising managers sitting around a conference room throwing around ideas creatively driven caffeine. However, often the most powerful brand is to add a bit of "fun" to your brand experience.
Driven by the Burger King mentality, customers today want to do business with it at the time. They want to make their own decisions. As businessmen, it's our job to make sure then when customers are ready to make their choice, our product or service is your best option.
Here are five secrets to put some spark and imagination in your brand and create an unforgettable brand experience.
Secret # 1: Tell your company's unique brand of Story
Television programs have long been part of our culture. When the audience watch TV shows, they see stories about people who relate. Remember the Brady Bunch theme? It tells the story of a beautiful lady … Well, you know how va.
Now imagine harnessing the power of narrative for your business! By sharing your story of the brand creates a powerful connection to their customers. They feel like you know. This brand of history painting of a balloon colors than you are, what the vision you hold, and the experiences that made the company today. While his history of the brand might not be as catchy as adjust the Brady Bunch, unconditional love to share stories of their favorite brands with others.
PartyLite is a direct sales company that has done a phenomenal job of weaving the history of the brand in their marketing message. Listen to the story of how started this company.
"Mabel K. Baker, a young housewife, provided holiday candles for your friends. She lowered her hand wax candles myrtle plants, which were plentiful in Cape Cod From these humble beginnings, Colonial Candle of Cape Cod was established. In 1973, PartyLite was established to satisfy the desire of people to beautify their home, along with the growing need for additional family income.
Mabel now can not imagine sitting outside and looking back to myrtle plants in the backyard! Undoubtedly, a light bulb went off in his head while picking berries off the bush and harvest the wax to make candles gift for his dearest friends. A story like this makes you feel like when you get a PartyLite candle, you'll find more than a factory made product. Rather, you will find a beautiful handmade craft candle. Great story and great marketing!
What's your brand story? Does you a wonderful story to tell about how you started your business? There was a turning point in his company that is you in the organization that is today?
Secret # 2: your brand a household name for coining the term
Why define your brand experience in terms they already use? Kleenex, Xerox, and Fed X are the companies whose brands have set the standards for their industry by becoming the terms coined to describe a tissue, make a copy, and overnight deliveries.
So how do you present your brand in a name?
Marla Cilley, aka "The Fly Lady" is a super hero organization for mothers all over the county. She has turned her passion for cleaning into a nationally known brand.
How does it do? By adding a dash of fun with their own unique terms and philosophies. For example, FLY Lady means Finally Loving Yourself.
Fans of the FLY lady know that she lives by three rules.
1) Do not sweat the small stuff
2) Laugh every day. Even if it is yourself.
3) Love like no tomorrow.
If you visit their website at FlyLady.net, you will notice that your brand is even reflected in some of the names of the navigation links: Why FLY, flying lessons, fly zone Time Flys when, FAQ FLY, FLY Library, FLYLADY Join Now, ask FLYLADY, and Flyshop.
Secret # 3: Add the unique style of humor
Humor has the power to transform an ordinary product into a fun experience for the audience. Recently I saw a commercial for Red Stripe "The Great Jamaican Beer", which delivers a unique message unforgettable.
Jamaica's spokesman is dressed in a tuxedo black and says, "Red Stripe – beer in the short stubby ugly bottle. If ugly people stand with red stripes that look beautiful."
He speaks to a man you're sitting next to him, "You, sir, would you say you are ugly?
(Pause) You're so ugly! "
The man sitting a little confusing answers, "Well, I do not know …"
The spokesman of the hands a beer and says, "Here is this red stripe.
The man says, "Okay."
The spokesperson says, "Look, you're beautiful!" (Obviously implying that only the conclusion of this beer this formerly "ugly" man is transformed in beauty.)
Spokesman says enthusiastically, "Red Stripe is the beer. Hooraaaayy Beer! "
The cheers man, "Long live the beer."
The spokesman added the end, "says … beautiful man. "
The point is, that although you have never heard of Red Stripe beer before, this funny commercial has been saved on your mind. Despite that we are not beer drinkers, this trade is undoubtedly the creation of living room conversations in homes across the country.
That is how a campaign Instant fun can convert a new or unknown into a national phenomenon.
You should check out this very funny commercial line on its website at:
http://us.redstripebeer.com/media
Secret # 4: Create your own phrases and individual budgets
If you type "events inspired "into Google, you see that there are 1,130,000 listings. The quotations are hot, why not harness the power of the quotes and phrases for your business?
Go back in your mind to the "Where's the Beef" ad from Wendy's. That was a fun series of compelling ads that had the country they ask, "Where's the Beef?".
And think of Donald Trump "Your fired!" I'm sure he had no idea that his show, "The Apprentice "took off the way he did and become the" nothing ".
When you create a hot phrase or quote, you'll find Your words appear on websites, in blogs, is spoken in the elevators, written on bathroom walls and in the most unexpected place.
Take a moment to take a step back and really see the company brand. With a little imagination, you can transform the purchase of your product or service in a fun, one-of-a unique brand experience that customers will never forget.
About the Author
Kristie Tamsevicius – Learn how branding helps you to attract customers, build income, & gain visibility while successfully promoting your business online with our FREE report “Web Branding Secrets” by visiting http://www.brandingonthenet.com/branding1.htm
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